Sarah Jaber

Sarah Jaber
Design Portfolio

About me Ab

I am a graduate architect from Philadelphia University and a strong believer in the ability of architecture and research, combined with design and visual design, to strenthen our societies and have a positive effect on the world. I think architects and visual designer can build a better future.

Education

BS in Architecture

Philadelphia University, 2014-2018

Project Showcase Pro

Dr. Ala'a Nassar Dental Clinic

Pure Resort & Spa

Sugar Daddy's Bakery - Social Media campaigns

Hiba Abu Libbeh Architecture & Interior Design

Eng. Salah Construction & Housing Company

Design Process De

1. Color
2. Typography
3. Logo
4. Brand

Your Brand Your Brand Slogan
contact info contact info
Your Brand Your Brand Slogan
contact info contact info
Your Brand Your Brand Slogan
contact info contact info
Your Brand Your Brand Slogan
contact info contact info
  • When I start a project, I start by considering the vibe I want to convey. Are we going for a sleek and modern feel, or maybe something warm and inviting? Understanding the mood we're aiming for helps me narrow down the color options and set the tone just right.
  • But it's not just about what looks pretty – it's also about what resonates with my client. Their brand's colors should speak to their audience, so I take time to consider their customers and what colors evoke the right emotions.
  • Mixing and matching colors to create visual interest is where the magic happens. I play around with different combinations to ensure the design stands out and grabs attention in all the right ways.
  • And remember, there are no rules set in stone. Design is all about exploration and pushing boundaries. I'm always open to trying new things and seeing where the creative journey takes me.

clear

modern? vintage?

Cap height
Your brand Your  Spacing branLetter spacingd
Point size
  • When choosing a font, I again first consider the vibe we're aiming for. Are we going for something sleek and modern, or maybe a touch of vintage charm ? The font sets the tone, so it has to resonate with your brand's identity.
  • But it's not just about looks – legibility is key! Your message should be crystal clear, whether it's on a billboard or a business card. So I always make sure the font is easy on the eyes, even at different sizes.
  • The font should be like a Swiss Army knife – adaptable and ready for anything. From the logo to the website to the marketing materials, it has to work seamlessly across the board.
  • And finally, I keep in mind staying true to your brand. The font choice is a reflection of what the brand is, so it should feel like a natural extension of its identity. With the right font, we can make sure your message shines through loud and clear, every time.
  • When crafting a logo, my journey begins with understanding the brand's mission and vision. I seek inspiration from the brand's history, target audience, and market positioning to create a logo that truly represents their unique identity.
  • It's about finding that sweet spot where aesthetics meet functionality—designing a logo that looks great across all mediums while conveying a clear message.
  • I love experimenting with various design elements like typography, icons, and negative space to create something original and striking.
  • Ultimately, a successful logo should be versatile, timeless, and leave a lasting impression, serving as a visual cornerstone for the brand.
Y o u r B r a n d
Innovation
Awareness
Marketing
Branding
Story
Loyalty
  • Creating a brand identity is like building a visual and emotional bridge between a company and its audience. I start by examining the brand's core values, mission, and personality, ensuring every design element reflects these fundamentals.
  • From the logo and color palette to typography and imagery, each component must work harmoniously to create a cohesive and memorable brand experience. It's essential to consider how the brand will be perceived across various platforms and touchpoints, ensuring consistency and recognition.
  • Ultimately, a strong brand identity is all about crafting a narrative that resonates, engages, and builds trust with the audience, making the brand unforgettable.