I am a graduate architect from Philadelphia
University and a strong believer in the ability
of architecture and research, combined with
design and visual design, to strenthen our
societies and have a positive effect on the
world. I think architects and visual designer
can build a better future.
When I start a project, I start by considering the
vibe I want to convey. Are we going for a sleek and
modern feel, or maybe something warm and inviting?
Understanding the mood we're aiming for helps me
narrow down the color options and set the tone just
right.
But it's not just about what looks pretty – it's
also about what resonates with my client. Their
brand's colors should speak to their audience, so I
take time to consider their customers and what
colors evoke the right emotions.
Mixing and matching colors to create visual interest
is where the magic happens. I play around with
different combinations to ensure the design stands
out and grabs attention in all the right ways.
And remember, there are no rules set in stone.
Design is all about exploration and pushing
boundaries. I'm always open to trying new things and
seeing where the creative journey takes me.
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modern? vintage?
Cap height
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Point size
When choosing a font, I again first consider the
vibe we're aiming for. Are we going for something
sleek
and
modern, or maybe a touch ofvintage charm? The
font sets the tone, so it has to resonate with your
brand's identity.
But it's not just about looks – legibility is key!
Your message should be crystal clear, whether it's
on a billboard or a business card. So I always make
sure the font is easy on the eyes, even at different
sizes.
The font should be like a Swiss Army knife –
adaptable and ready for anything. From the logo to
the website to the marketing materials, it has to
work seamlessly across the board.
And finally, I keep in mind staying true to your
brand. The font choice is a reflection of what the
brand is, so it should feel like a natural extension
of its identity. With the right font, we can make
sure your message shines through loud and clear,
every time.
+ A =
H + I + B + A =
Your + Brand =
When crafting a logo, my journey begins with
understanding the brand's mission and vision. I seek
inspiration from the brand's history, target
audience, and market positioning to create a logo
that truly represents their unique identity.
It's about finding that sweet spot where aesthetics
meet functionality—designing a logo that looks great
across all mediums while conveying a clear message.
I love experimenting with various design elements
like typography, icons, and negative space to create
something original and striking.
Ultimately, a successful logo should be versatile,
timeless, and leave a lasting impression, serving as
a visual cornerstone for the brand.
✨
Your•Brand•
Innovation
Awareness
Marketing
Branding
Story
Loyalty
Creating a brand identity is like building a visual
and emotional bridge between a company and its
audience. I start by examining the brand's core
values, mission, and personality, ensuring every
design element reflects these fundamentals.
From the logo and color palette to typography and
imagery, each component must work harmoniously to
create a cohesive and memorable brand experience.
It's essential to consider how the brand will be
perceived across various platforms and touchpoints,
ensuring consistency and recognition.
Ultimately, a strong brand identity is all about
crafting a narrative that resonates, engages, and
builds trust with the audience, making the brand
unforgettable.